Your bag of tricks worked.
You convinced them to buy. You got the signature. You celebrated.
Then silence.
Here's what happened: You taught them that the relationship was transactional. You showed them that their wallet mattered more than their success.
So, they learned. And now they treat you the same way.
The disappearing act isn't rude. It's rational.
If you want them to stick around after the purchase, stick around before the next one.
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Build Trust First
The Problem: Customers who enthusiastically buy from you often disappear afterward, leaving you wondering what went wrong.
The Root Cause: During the sales process, you inadvertently trained them to see your relationship as purely transactional. Your "bag of tricks" and persuasion tactics worked to get the sale, but they also communicated that you valued their money more than their long-term success.
The Key Insight: Customers mirror the behavior you model. If you disappear until you need another sale, they'll disappear until they need another purchase.
The Trust Strategy: Build genuine relationships before, during, and after the sale by:
1. Pre-sale relationship building - Focus on being helpful and present before they're ready to buy, not just when you smell a sale
2. During the sale - Make it about their success and outcomes, not about closing the deal
3. Post-sale engagement - Stay actively involved after the purchase:
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- Check in on their progress
- Offer additional value without upselling
- Celebrate their wins
- Be available for support
4. Consistency - Maintain the same level of attention and care throughout the entire customer journey, not just during the buying phase
The Outcome: When customers see you're invested in their success beyond the transaction, they'll stay engaged, provide referrals, and become repeat buyers naturally.
Treat customer relationships like friendships, not transactions.
