sales

    29 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 7 min read
    5 Hidden Valuation Killers Buyers Notice (That Owners Don't)

    You think your business is exit-ready. Your revenue is solid. Your margins are healthy. You've grown year-over-year. You've built a team. You've .

    26 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 5 min read
    The Uncomfortable Truth About Sales

    The last few years taught me I was doing this wrong. Sitting across from a prospect, something shifted. I realized I'd been approaching this enti.

    19 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 6 min read
    Maximize Your Business Valuation: The Critical Role of Your...

    You're in a boardroom. The buyer is walking through their valuation model. And they just applied a 25% discount to your EBITDA multiple because o.

    12 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 4 min read
    The Exhaustion Question: Good Tired vs. Chicken Tired

    Why your energy allocation matters more than your work ethic You end your day exhausted. Your mind is fried. Your body is drained. You collapse i.

    09 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Pace: The Silent Hero of Successful Selling

    Sales is like a marathon in Zone 2 – steady pace, long game, and no sprinting to burnout! Just like in running, pace is a critical element in sal.

    28 Nov, 2025 Picture of Ross Armstrong Ross Armstrong 2 min read
    How to Add $3M to Your Exit Without Growing Revenue

    Here's what nobody tells you: The owners who sleep well after selling didn't sell to the highest bidder. They sold to the right buyer. They found.

    All posts

    Don’t Miss Our Latest Insights

    Get weekly strategies on business growth, operations, and exit planning. Join owners who want clearer numbers, smoother operations, and better exits.

    Schedule Sales Assessment

    Get Free CRM Consultation

    Book Financial Review