Strategic Finance. Not Just Compliance
CFO-level thinking for business owners who want clarity and strategy
Bookkeeping records what happened. CFO work interprets it and uses it to drive better decisions. Most business owners have bookkeeping. Few have strategic financial partnership. That's what we provide.
We believe financial clarity changes how you make decisions about growth, risk, and your future.
Why Financial Clarity Is Your Competitive Advantage
What separates thriving businesses from struggling ones
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The Belief
We believe most business owners are operating partially blind. Not because they're bad at business—they're clearly successful. But because financial data overwhelms them, or because they've outsourced all thinking to their accountant. Neither works at scale.
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The Insight
But here's what we've learned: business decisions aren't isolated. Tax strategy affects growth capacity. Growth strategy affects profitability. Operational decisions affect scalability. When you have someone thinking holistically about all three—how they connect and reinforce each other—the quality of your decision-making improves dramatically.
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The Opportunity
That's what the Ross + Stephen partnership creates. Tax strategies aren't just about minimizing liability—they're about freeing capital for growth. Growth initiatives aren't just about revenue—they're about sustainable profitability. Operational improvements aren't just about efficiency—they're about building a business that scales, that's valuable, that serves your team well.
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Your Path
You get two complementary perspectives working toward the same goal: your success. Not competing priorities. Not siloed thinking. Integrated strategy.
Bookkeeper & CFO Comparison
| Bookkeeper | CFO | |
|---|---|---|
View |
What happened
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Why it happened & what it means
|
Thinking |
Compliance
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Strategy
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Question |
Did we file correctly?
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Are we positioned correctly?
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Value |
Accuracy
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Insight
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Impact on Decisions |
Minimal
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Significant
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What CFO Partnership Looks Like
How we help you build financial clarity and make better strategic decisions
We Help You See Your Business Clearly
Clear numbers change decisions.
Your financial statements should tell a story about your business. Most don't—they're just compliance documents. We translate complexity into clarity. You'll understand your real profitability, where capital is tied up, which products/services/customers are actually driving value, where your margins really are.
Better pricing decisions, smarter product focus, improved capital allocation
A manufacturer discovered through our analysis that 40% of their revenue came from a product line running at 8% margins, while another line at 20% of revenue ran at 28% margins. They'd been optimizing the wrong product.
We Help You Think Ahead
Strategy without financial grounding is guesswork.
Good strategy requires understanding financial implications. Are you pricing for growth or profitability? How much capital do you need to hit your targets? What happens if the market shifts? We help you model scenarios, understand implications, and make informed strategic choices.
Confident decision-making, accurate forecasting, strategic investment
A service company was considering an aggressive expansion. Financial modeling showed they'd run out of cash in month 6. We restructured the approach and they expanded profitably.
We Help You Keep More of What You Earn
Proactive tax thinking is a form of growth capital.
Tax isn't just a year-end surprise. Proactive tax strategy integrated with business strategy creates capital you can reinvest or enjoy. we work closely with ownership and operations to identify opportunities, implement strategies, and structure decisions for tax efficiency.
we work closely with ownership and operations to identify
A business owner discovered through tax planning that a restructuring entity strategy saved $80K annually—more than the CFO advisory cost itself.
We Help You Improve How You Run the Business
Numbers reveal operational opportunities.
Finance is the language of operations. Your numbers tell you which processes are efficient, which costs are creeping up, which metrics matter. We help you use financial data to optimize how you actually run the business.
Better process efficiency, cost optimization, performance improvement
Looking at cost structure, we discovered their largest expense category had grown 40% in 3 years without corresponding revenue growth. Targeted improvements saved 15% of that cost.
Does CFO Advisory Pay For Itself?
What we've seen happen when business owners embrace financial clarity
This isn't a sales pitch; it's pattern recognition from experience

Most business owners ask: "Will CFO advisory pay for itself?" The honest answer: usually yes, and often quickly.

Here's what we've consistently observed. Most growing businesses leave 15-30% of their potential profitability on the table. Not through incompetence. Through lack of visibility. Once you have clarity, you find opportunities in:
- Pricing (understanding which customers/products are actually profitable)
- Cost structure (discovering where costs have crept up unnecessarily)
- Capital allocation (investing in what actually matters)
- Tax strategy (reducing unnecessary liability)
- Process improvement (operating more efficiently)

On a $10M revenue business at typical margins, that 15-30% opportunity often equals $150K-$300K annually. CFO advisory typically costs a fraction of that. The math is straightforward.

But the real return isn't just the direct financial improvement. It's better strategic decisions. It's confidence that you're making informed choices. It's sleep better knowing you understand your business. It's building a company that's valuable and scalable, not just busy and profitable.
Typical First-Year Outcomes
Direct Cost/Tax Opportunities
$15,000-$50,000
- Missed tax deductions recovered
- Sales tax audit corrections
- R&D or equipment tax credits identified
- Corrected job costing saves 3-5% on margins
Improved Decision-Making Value
$30,000-$75,000
- Eliminated one unprofitable customer/service line
- Improved cash collection by 10-15 days
- Reduced inventory carrying costs by 20%
- Prevented one bad hiring or equipment decision
Total first-year
value
Often 3-5x the CFO advisory investment
How We Partner With You
A process built on clarity, strategy, and ongoing collaboration
Discovery - Understand Your Business
Weeks 1-2
We can't help if we don't understand.
We dive deep into your numbers, understand your business model, identify key drivers, understand your goals and constraints.
Answer questions, provide access, share context about your market and strategy
We understand your business as well as you do. Financial clarity report with preliminary observations.
We're getting to know you and your business—not just your numbers, but your strategy.
Analysis - Identify Opportunities
Weeks 3-4
Numbers reveal opportunity.
We analyze your financials deeply. Where are you making money? Where are you losing money? What's the story your numbers are telling? What opportunities are visible once you look clearly?
React to preliminary findings, clarify context, think about strategic implications
Strategic recommendations document with prioritized opportunities and implications
Here's what your numbers are telling us that you might not see. Here's what we recommend focusing on first.
Planning - Build Your Path Forward, but your story
Weeks 5-6
Strategy without financial grounding is guesswork.
We work with you to build a financial plan aligned with your strategic goals. What targets do you want to hit? What decisions need to be made? How do we get there?
Set goals, articulate constraints, think about timing and priorities
12-24 month financial plan with targets, milestones, and decision framework
We've built a roadmap that connects your financial reality to your strategic ambitions.
Implementation - Make It Real
Weeks 7-12
Plans don't execute themselves.
We help implement agreed recommendations. That might mean restructuring costs, implementing pricing changes, reorganizing reporting, coordinating with your tax advisor, building new financial processes.
Support implementation, make decisions, manage change with your team
New systems, new processes, new reports, new thinking embedded in how you operate
Your business is starting to operate differently—with more clarity, more intentionality, more strategic thinking.
Ongoing Partnership - Stay Aligned
Monthly + Quarterly + Annual
Strategy isn't set-and-forget. It evolves.
Review financial performance, discuss strategic implications, make tactical adjustments
Deeper look at strategy, market changes, emerging opportunities, plan refinement
Full review of year performance, tax optimization for next year, goal setting for growth
Engage in conversations, make decisions, share challenges and opportunities
You're always operating with current data, aligned on strategy, and making informed decisions
You're never flying blind. We're always thinking ahead with you.
How We Approach CFO Work Differently
Our philosophy shapes how we serve you
Compliance Plus Strategy Equals Growth
What This Means : Tired of waiting three days for a report you needed yesterday? We keep your numbers ready in real-time, turning financial data into daily decision power.
Why It Matters : Compliance keeps you legal. Strategy makes you profitable. You need both, delivered by a team who understands how they work together to drive better decisions.
What You Experience : You'll actually look forward to financial reviews. Why? Because we talk about where you're going, not just where you've been.
We Understand Your Market
What This Means : We specialize in Gulf South industrial businesses. We get your dynamics, your challenges, your opportunities.
Why It Matters : Generic CFO advice misses critical context. When we analyze your numbers, we understand them through the lens of your industry, your market, your competitive dynamics.
What You Experience : We ask smarter questions because we understand your industry. Our recommendations are tailored to your market, not generic templates.
Integrated Tax Strategy
What This Means : Tax strategy and business strategy aren't separate. We coordinate them.
Why It Matters : A tax decision affects growth capacity. A growth decision affects tax liability. These are connected. Most advisors treat them separately.
What You Experience : Your tax strategy supports your growth strategy. Capital freed through tax optimization is reinvested strategically. Decisions are optimized for both growth and tax efficiency.
We Think About Your Future
What This Means : Even if you're not thinking about exit, we are. We help you build a business that's valuable, scalable, and positioned for whatever comes next.
Why It Matters : The decisions you make now—how you structure operations, organize data, build systems—affect your future options. Whether that's acquisition, organic growth, succession, or exit.
What You Experience : Strategic recommendations serve both your current goals and future positioning. You're building value intentionally, not accidentally.
What Happens When Business Owners Embrace Financial Clarity
A story of transformation
This is showing what becomes possible, not selling a result
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Story Title
From "I Think We're Profitable" to "Here's Exactly Where We Stand
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The Situation
A manufacturing company running $12M revenue. Owner thought the business was healthy but couldn't articulate why or explain to investors where they were actually making money. Cash flow felt tight despite decent revenue. Couldn't explain why.
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The Discovery
Through financial analysis, we discovered:
- Three product lines at 3-5% margins were eating up management time
- One product line at 22% margins was neglected and under-resourced
- Cost structure had drifted; procurement costs were 23% of COGS when industry standard was 15%
- Cash conversion cycle was 92 days; industry was 45 days
- Owner had no accurate understanding of true profitability by product/customer/department
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The Transformation
Over 6 months:
- Restructured product/service mix, focusing on high-margin work
- Renegotiated procurement and optimized supply chain
- Implemented financial reporting that showed profitability clearly
- Shortened cash conversion cycle to 58 days
- Built 24-month financial plan aligned with growth strategy
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The Results
- Profitability improved from ~4% to ~8% without revenue growth
- Cash position improved by $400K
- Owner could now articulate the business to investors
- Company was positioned to scale confidently
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What Changed
The business didn't change. The understanding changed. Clarity changed how they made decisions.
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The Owner's Reflection
I thought I knew my business. Turns out I knew revenue, not profit. That clarity changed everything about how we operate
Questions Business Owners Usually Ask
Let's talk about what CFO partnership actually means
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What's Actually Different Between CFO Services and Bookkeeping?
Bookkeeping records what happened. CFO services explain why it matters and what to do next.
Think of it this way: Bookkeepers organize your receipts and ensure your QuickBooks balances. We analyze those numbers to find the $30,000 you're leaving on the table, identify which jobs actually lose money, and build dashboards that prevent cash flow surprises. Bookkeeping is the foundation; CFO services are the strategic layer that turns those numbers into better decisions.
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What if I Already Have an Accountant?
Perfect—keep them if they're doing good compliance work. We often work alongside existing accountants, handling the strategic analysis while they manage tax filings. Or, if you prefer one integrated solution, we can handle both. The key difference? We're not just preparing for tax season; we're actively helping you make more money year-round.
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How Much Does This Cost?
CFO partnerships typically work on monthly retainer based on your revenue and complexity:
$5-15M Revenue: $3,000-$6,000/month Most common range for Gulf South industrial businesses. Full strategic CFO services with weekly touch points.
$15-30M Revenue: $6,000-$12,000/month More complex operations require deeper analysis, multiple location management, and sophisticated reporting.
$30-50M Revenue: $10,000-$20,000/month At this scale, you're getting senior-level strategic guidance that would cost $300K+ annually for a full-time CFO.
$50-100M Revenue: $15,000-$30,000/month Often project-based or specific strategic initiatives. We work alongside your existing finance team for acquisitions, systems implementations, or exit planning.
Most clients find the investment pays for itself through identified opportunities in the first quarter. We'll quote specifically after understanding your situation—no surprise bills, no percentage of revenue games, just straightforward monthly retainers.
For context: A full-time CFO at your level costs $200K-$400K plus benefits. Same strategic value for a fraction of the cost, without the overhead.
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How Long Until We See Results?
Week 1: We identify immediate opportunities (usually $10K+ in quick wins) Month 1: Clean financials, initial dashboards, clear visibility
Month 3: Full systems running, predictable cash flow, strategic rhythm established Month 6: Measurable improvement in margins and decision speed
Most clients see enough value in the first month to justify the entire year's investment.
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Will This Take a Lot of My Time?
First month: 2-3 hours per week while we learn your business Ongoing: 2-4 hours monthly for strategic reviews Daily: 5 minutes checking your dashboard (if you want)
We handle the heavy lifting. You stay focused on running your business. Most clients say we save them 10+ hours monthly by eliminating financial firefighting.
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What if My Business Is Too Small for This?
If you're doing $3M+ in revenue, you're not too small - you're at the perfect stage. This is when good financial systems create exponential returns. Smaller than $3M? We can still help, but might start with a lighter touch approach. The question isn't size; it's whether you're serious about growth.
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Does This Mean Changes to How We Operate?
Yes, but in ways that make your life easier. You'll move from reactive to proactive. Instead of scrambling for reports, you'll have real-time dashboards. Instead of guessing at profitability, you'll know your margins by customer, job, and service line. The changes we implement reduce chaos, not add complexity.
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What if I'm Not Planning to Exit?
Perfect - most of our best clients aren't. Here's why CFO services matter even more when you're building for the long term: Build to Last The same systems that increase sale value also make your business more profitable, less stressful, and more enjoyable to own. Clean financials, automated workflows, and strategic clarity aren't just for buyers—they're for you. Your Business Becomes Your Best Investment When you can see true ROI by customer, service line, and project, you make better decisions daily. You'll reinvest smarter, avoid costly mistakes, and compound returns over years, not quarters. Freedom Without Exit A business that could sell easily is also one you can step away from. Take real vacations. Focus on strategy instead of firefighting. Maybe even start that second business you've been considering. Options Create Peace of Mind Even if you never sell, knowing you could—and for how much—changes everything. It's the difference between feeling trapped and choosing to stay because you love what you've built. The irony? Clients who build their business "as if" they're selling often decide not to—because the business becomes too profitable and enjoyable to give up. That's when you know we've succeeded.
Ready to See Your Business Clearly?
Financial clarity changes how you think and how you operate. If you're ready to understand your numbers and how they drive your strategy, let's talk. No obligation. Just a conversation about what's possible.