sales

    22 Oct, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    The Clean Financials Advantage

    "Our books are clean." Most owners believe this. Most are wrong. Clean books and buyer-ready books are different things. Clean books: Revenue and.

    07 Oct, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Your CRM Is Your Valuation Engine

    Every deal in your CRM is either building enterprise value or destroying it. Most business owners don't realize their messy CRM is costing them m.

    30 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    You're Reading the Wrong Script

    There are two kinds of scripts in sales. The first kind exists to make you feel productive. It's a checklist of value propositions, a parade of f.

    22 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Choose Your Metrics, Choose Your Culture

    Choose your metrics carefully. They're choosing your culture. Revenue per rep: Yesterday's thinking. Retention per relationship: Tomorrow's advan.

    16 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Who Called Who Last?

    When They Start Calling You We've got it backwards. We measure calls made, emails sent, meetings booked. We track our output like assembly line w.

    05 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Mistakes Are Tuition

    We avoid them like expired milk. But they're the only path forward. Each failure is data. Success requires collecting enough data to actually kno.

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