POPai Automation: Revenue Intelligence That Connects Marketing Spend to Real Profit
The question keeping executives up at night isn't whether marketing is effective—it's demonstrating...
Posts by Ross Armstrong:
RevOps Revolution: Sales+Marketing+Finance Integration = 156% ROI
The Impact
Organizations that have implemented integrated revenue operations see average...
How Artificial Intelligence is Transforming Sales and Marketing
Artificial intelligence has become the new normal to stay competitive in the marketplace of today,...
Personal Brand Metrics: How Individual Rep Reputations Affect Company Results
Understanding the Impact of Personal Branding in Sales
In today's hyper-connected sales...
Win-Loss Analysis: The Most Underleveraged Performance Measurement Tool
Several metrics overwhelm executive dashboards: customer acquisition cost, pipeline velocity,...
The Importance of Comprehensive Sales Analysis
Making informed decisions is crucial for success. Comprehensive sales analysis provides a holistic...
Working In vs. On the System: The Critical Distinction That Determines Business Success
The Operational Trap: Working "In" the System
Working "in" the system means focusing on day-to-day...
Getting Lucky Is Not a Strategy: Building Sustainable Business Success
There's an interesting pattern across businesses in various stages of growth. Some organizations...