Here's the uncomfortable truth: most small business owners built themselves a job, not a business.
If you disappeared for 90 days, what would happen? Would revenue continue? Would operations run smoothly? Would customers even notice you were gone?
If the answer is no, you don't own a business. The business owns you.
Exit-readiness isn't about selling. It's about freedom.
It's about building systems instead of dependencies. It's about documentation instead of institutional knowledge trapped in your head. It's about creating value that exists independent of your daily presence.
The irony? Businesses built to sell rarely need to.
Because when you're exit-ready, you're also stress-ready. Growth-ready. Opportunity-ready. You have leverage. You have options. You have a life.
Most owners wait until they're burned out, sick, or desperate to think about exits. By then, the business reflects that desperation. Buyers smell it. Multiples shrink.
The time to prepare for an exit is when you don't need one.
Want to know if your business is exit-ready? Take our Exit Readiness Assessment – get a free diagnostic and one actionable tip you can implement this week to increase your business value.
Because exit-ready isn't a destination.
It's a discipline.
