performance

    17 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    How to Transition Your Sales Team from Hunters to Farmers

    The hunter wakes up hungry every morning. Empty handed. Starting from zero. Again. Yesterday's kill feeds no one today. The celebration was brief.

    13 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Gamify Your Sales Process and Drive Yourself to Win

    Here's the thing about sales: it's already a game. The scoreboard is right there—revenue, calls made, deals closed. You're already keeping score..

    10 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Why Your Customers Ghost You After the Sale

    Your bag of tricks worked. You convinced them to buy. You got the signature. You celebrated. Then silence. Here's what happened: You taught them .

    05 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Two Types of Salespeople

    The gym membership guy wants to lock you into a contract. The personal trainer wants to change your life. One of them is building a business. The.

    25 Jul, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    The Transformative Power of AI in Private Equity Value...

    Reframing Sales and Marketing as Strategic Drivers The Multiplier Effect Consider the multiplier effect: a portfolio company generating $50 milli.

    27 Jun, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    Creating Unity and Trust: The Pillars of Sustained Success

    The Trust Equation: Why Culture Trumps Strategy Executives often chase the latest strategies, technologies, and marketplace trends. Yet the best .

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