performance

    12 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 4 min read
    The Exhaustion Question: Good Tired vs. Chicken Tired

    Why your energy allocation matters more than your work ethic You end your day exhausted. Your mind is fried. Your body is drained. You collapse i.

    28 Nov, 2025 Picture of Ross Armstrong Ross Armstrong 2 min read
    How to Add $3M to Your Exit Without Growing Revenue

    Here's what nobody tells you: The owners who sleep well after selling didn't sell to the highest bidder. They sold to the right buyer. They found.

    15 Nov, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    The Legacy Question

    Most owners think about exits wrong. They think about money. Multiples. Deal structure. Tax implications. All important. All secondary. The prima.

    22 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Choose Your Metrics, Choose Your Culture

    Choose your metrics carefully. They're choosing your culture. Revenue per rep: Yesterday's thinking. Retention per relationship: Tomorrow's advan.

    16 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Who Called Who Last?

    When They Start Calling You We've got it backwards. We measure calls made, emails sent, meetings booked. We track our output like assembly line w.

    20 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    Hiring for Customer Success vs. Hiring for Quota Achievement

    The hiring manager slides two questions across the table: "Tell me about a time you exceeded your sales target." "Tell me about a time you helped.

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