operations

    20 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    Hiring for Customer Success vs. Hiring for Quota Achievement

    The hiring manager slides two questions across the table: "Tell me about a time you exceeded your sales target." "Tell me about a time you helped.

    17 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    How to Transition Your Sales Team from Hunters to Farmers

    The hunter wakes up hungry every morning. Empty handed. Starting from zero. Again. Yesterday's kill feeds no one today. The celebration was brief.

    13 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Gamify Your Sales Process and Drive Yourself to Win

    Here's the thing about sales: it's already a game. The scoreboard is right there—revenue, calls made, deals closed. You're already keeping score..

    10 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Why Your Customers Ghost You After the Sale

    Your bag of tricks worked. You convinced them to buy. You got the signature. You celebrated. Then silence. Here's what happened: You taught them .

    07 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    The Cancer Cell in Your Conference Room

    You have cancer cells. Right now, as you're reading this. We all do. Most of them never amount to anything. They just... exist. Quietly. Doing th.

    05 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Two Types of Salespeople

    The gym membership guy wants to lock you into a contract. The personal trainer wants to change your life. One of them is building a business. The.

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