growth

    30 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    You're Reading the Wrong Script

    There are two kinds of scripts in sales. The first kind exists to make you feel productive. It's a checklist of value propositions, a parade of f.

    22 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Choose Your Metrics, Choose Your Culture

    Choose your metrics carefully. They're choosing your culture. Revenue per rep: Yesterday's thinking. Retention per relationship: Tomorrow's advan.

    16 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Who Called Who Last?

    When They Start Calling You We've got it backwards. We measure calls made, emails sent, meetings booked. We track our output like assembly line w.

    05 Sep, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    Mistakes Are Tuition

    We avoid them like expired milk. But they're the only path forward. Each failure is data. Success requires collecting enough data to actually kno.

    27 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 1 min read
    The Trust Deficit

    Building Trust: Why Listening Wins in a World Drowning in Pitches Take a step back. Look around. Everywhere you turn, someone is pitching somethi.

    20 Aug, 2025 Picture of Ross Armstrong Ross Armstrong 3 min read
    Hiring for Customer Success vs. Hiring for Quota Achievement

    The hiring manager slides two questions across the table: "Tell me about a time you exceeded your sales target." "Tell me about a time you helped.

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