Ross Armstrong

Ross Armstrong

    11 Jan, 2026 Picture of Ross Armstrong Ross Armstrong 4 min read
    Hidden Traps That Could Be Destroying Your Business's Exit...

    You didn’t mean to build a business that’s hard to sell. It happened slowly. Over years of grinding, solving problems, and doing whatever it took.

    03 Jan, 2026 Picture of Ross Armstrong Ross Armstrong 4 min read
    Maybe This Is the Year You Sell: Are You Ready?

    “Maybe this is the year I sell.” You’ve built something real. The business is profitable. You have a team. And if you’re honest, you’re tired of .

    29 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 7 min read
    5 Hidden Valuation Killers Buyers Notice (That Owners Don't)

    You think your business is exit-ready. Your revenue is solid. Your margins are healthy. You've grown year-over-year. You've built a team. You've .

    26 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 5 min read
    The Uncomfortable Truth About Sales

    The last few years taught me I was doing this wrong. Sitting across from a prospect, something shifted. I realized I'd been approaching this enti.

    19 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 6 min read
    Maximize Your Business Valuation: The Critical Role of Your...

    You're in a boardroom. The buyer is walking through their valuation model. And they just applied a 25% discount to your EBITDA multiple because o.

    12 Dec, 2025 Picture of Ross Armstrong Ross Armstrong 4 min read
    The Exhaustion Question: Good Tired vs. Chicken Tired

    Why your energy allocation matters more than your work ethic You end your day exhausted. Your mind is fried. Your body is drained. You collapse i.

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