Built by Pillar

You just used SupaFreight.
We built it.

Pillar Optimization Partners designs and builds custom software for operators: quoting tools, dashboards, customer portals and AI assistants that fit how your business actually runs.

Book a 20-minute call See how we built it
SupaFreight: heavy-haul quotes with every state rule built in. Route, permits, escorts, police and fuel, priced in one workflow.
Case study · SupaFreight

From a quoting spreadsheet to a heavy-haul platform.

SupaFreight started as an internal tool for a Baton Rouge heavy-haul carrier. Today it's a product other carriers and brokers use to quote oversize loads.

The problem

Every quote was a spreadsheet session

Pricing an oversize load means working out route miles, state-by-state permits, escorts, police and fuel. The team did it by hand in a spreadsheet, which made quoting slow and dependent on whoever knew the formulas.

What we built

One workflow from address to quote

We turned the carrier's own pricing logic into a web app. You enter the pickup, drop-off and cargo; it detects the states on the route, suggests a trailer and prices every line item using each state's rules.

The result

Quotes in seconds, and a product to sell

Dispatch now produces a consistent, itemized quote in seconds. And because we built it to support multiple brands, the same software became SupaFreight, a subscription product sold to other carriers.

✓
Live quote calculatorRoute, permits, escorts, police and fuel priced as you type, with branded PDF quotes.
✓
State rules built inPermit schedules and route-state detection from real addresses, so nothing gets missed.
✓
Quote ledger and dashboardEvery quote saved and searchable, with lane rates and trends at a glance.
✓
Equipment and bridge dataTrailer suggestions and bridge clearances built into the quoting flow.
✓
AI assistantAsk questions about a load or past quotes in plain English and get an answer.
✓
Ready to sell as a subscriptionAccounts, team invites, free trials and billing, so the tool became a business.
For transportation & logistics

Running on spreadsheets and phone calls? We can build the tool.

We start from the way you already work: your rates, your rules, your paperwork. Then we build software around it so your team can move faster.

Quoting & pricing tools

Turn your rate sheet into instant, consistent quotes your whole team can produce.

Dispatch & ops dashboards

Loads, trucks, margins and lanes in one live view instead of five spreadsheets.

Customer portals

Let shippers request quotes, track loads and get documents without calling dispatch.

AI & CRM automation

Assistants that know your rates, plus HubSpot follow-ups that never let a quote go cold.

How it works

From first call to working software.

01

20-minute call

Tell us what's slowing your team down. We'll tell you honestly whether software is the right fix.

02

Scope & plan

We map your current process and spreadsheets, then agree on exactly what gets built first.

03

Build & launch

You see working software early and often, and we keep improving it after launch.

Liked what you saw? Let's build yours.

Tell us what you'd want built and Ross will get back to you within one business day. No pitch deck, just a conversation.

Rather just talk?

Grab 20 minutes on Ross's calendar.

Book a 20-minute call

Or call (504) 565-2213